Recommended Reading
Recommended by group members, these books are sure to provide ideas and inspiration for your online marketing initiatives.
Let us know if you've got any books you'd recommend, and provide a little summary about the book and we'll post it!
eBook: Creating Hot Leads With Today's Technology
by Kim Albee, the eBook explores how to effectively implement a demand generation and lead nurturing strategy.
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The Four Layers of SEO
Written by Steve Wiideman, this eBook provides a process and structure for SEO/SEM work. It's an easy read and covers a lot of points from keyword selection through optimizing your pages. There's a free version, but the $9.95 full version is worth it.
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Ultimate Guide to Google AdWords
Written by Perry Marshall and Bryan Todd, this is a very readable and easy-to-understand book for those interested in initiating and managing Pay-Per-Click campaigns. Perry Marshall's website is also an excellent source for follow-on/additional PPC learning.
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Search Engine Optimization: An Hour A Day
Very easy to understand book by Jennifer Grappone and Gradiva Couzin. It breaks it all into bite-size chunks -- and given our busy schedules, it will make it all seem doable.
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The Truth About Email Marketing
Published in August, 2008, this book is easy to read, and value-packed with 49 "truth's" about Email Marketing that will help you think about where you are, and how to be more effective with your Email Marketing.
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Get Content. Get Customers.
Authors Joe Pulizzi and Newt Barret make it easy to understand and create a content marketing strategy that works. A must-read for marketers interested in creating relevant content that works!
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The New Rules of Marketing & PR
In this book, author David Meerman Scott shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work.
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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus
shares keys for online marketing success from the world's foremost online marketing gurus, including consultants and experts in all areas of Internet marketing as well as executives from Yahoo!, Google, Edelman, Overstock.com, Circuit City, Travelocity, Southwest Airlines and other companies.
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