Effective Online Marketing for B2B

How effective are your B2B Online Marketing activities? Are you struggling to stay up with all the new buzz-words? Are you having to do more with less? Are you interested in what other B2B marketers are doing? Welcome to B2B Online Marketing Pros. This site is a resource for B2B Online Marketing professionals -- with links and articles that will help you be more effective with your B2B Online Marketing initiatives.

Contribute Your Knowledge & Expertise!
Check out our upcoming calendar of topics and submit your articles and links.

Currently Featuring

Social Networking For B2B

What are the effective social media strategies for a business-to-business organization?  How can you explore, and leverage the variety of social media in your online marketing strategies?  And how can you best measure those efforts?

Get Your Social Media Strategy on Solid Ground >>
Recommended Reading

Groundswell

winning in a world transformed by social technologies
Written by Forrester's Charlene Li and Josh Bernoff, this book is an excellent foundation to help you put together a thoughtful social media strategy.Winning with Social Media >>

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The Zen of Social Media Marketing

Social Media Marketing How To
An easier way to build credibility generate buzz, and increase revenue.Using social media to create buzz >>

Previously Featured:

Lead Nurturing

Once you capture a lead's information, how do you create and build a relationship so when they are ready to buy, your company is top of mind?Explore what's possible, get eBooks, Articles, and More >>

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The Art & Science of Search Engine Optimization and Marketing

Search Engine Optimization is critical.  80% of customers report that they find their vendors and not the other way around.  Getting found in natural search results (or paid search) is one of the leading, and possibly lowest cost channels for lead generation.  We took SEO seriously this month, and tried out several of the tools that are covered here, and to our happiness and suprise, within a two week period, we were ranked #2 for our search term -- where previously we weren't even on the first 5 pages of results! 

What's next for your SEO and SEM Efforts? >>

Email Marketing: Time to take it to the Next Level

What are the most effective Email marketing techniques? How do you better target? How do you get higher open and click-through rates, and increase your conversions?  We have scoured the web, read the benchmark studies and numerous case studies, as well as a couple of books, and bring you some of the thinking that will help make the most of your email marketing initiatives.

Email Marketing Artices and Thinking -- Taking it to the Next Level...

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Creating Effective and Relevant Content

Marketers are making a huge shift - from focusing on our products and services and what's great about us, to focusing on the value our content provides to help and assist our leads and prospects in being more effective. Making that shift is challenging:

  • how do we craft content that adds value?
  • is effective with SEO efforts?
  • builds and deepens relationships?
  • How do we shift from a quantity of leads standpoint to a quality of leads position? 

At the heart of the ability to make this shift is content. Luckily, there are many articles out there that help us think about how to make that shift. And we've highlighted that thinking so you have easy access to it.

Explore how effective and relevant content can make the difference >>

Leveraging Microsites

How do your customers or prospects find you? Given their specific interests and mind-set, you need to position to be easily found by them. That's where microsites come in. We have searched the net for everything about Microsites to help you get the gist of what's possible. Find out more about effective microsite strategies and thinking.Read More

Online Marketing Tools
at your fingertips!

online-marketing-tools-lead-nurturing-microsites-email-marketing
A software-as-a-service enabling you to easily and affordably launch and conduct your online marketing and lead nurturing initiatives.View the website

 

Need Content?

Junta42 Match is the only marketplace for custom publishing and branded content solutions, representing the top custom publishers in North America.View the website

 

Featured Blog

Excellent original and challenging thinking about Online Marketing possibilities and practical strategies for B2B marketers.View the blog

 
 
Genoo Online Marketing Tools At Your Fingertips!