Effective Online Marketing for B2B
How effective are your B2B Online Marketing activities? Are you struggling to stay up with all the new buzz-words? Are you having to do more with less? Are you interested in what other B2B marketers are doing? Welcome to B2B Online Marketing Pros. This site is a resource for B2B Online Marketing professionals -- with links and articles that will help you be more effective with your B2B Online Marketing initiatives.
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Check out our upcoming calendar of topics and submit your articles and links.
The Art & Science of Search Engine Optimization and Marketing
Search Engine Optimization is critical. 80% of customers report that they find their vendors and not the other way around. Getting found in natural search results (or paid search) is one of the leading, and possibly lowest cost channels for lead generation. We took SEO seriously this month, and tried out several of the tools that are covered here, and to our happiness and suprise, within a two week period, we were ranked #2 for our search term -- where previously we weren't even on the first 5 pages of results!
What's next for your SEO and SEM Efforts? >>Recommended Reading
Ultimate Guide to Google AdWords
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Search Engine Optimization: An Hour A Day
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Featured Last Month
Email Marketing: Time to take it to the Next Level
What are the most effective Email marketing techniques? How do you better target? How do you get higher open and click-through rates, and increase your conversions? We have scoured the web, read the benchmark studies and numerous case studies, as well as a couple of books, and bring you some of the thinking that will help make the most of your email marketing initiatives. Email Marketing Artices and Thinking -- Taking it to the Next Level... |
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Previously Featured
Creating Effective and Relevant Content
Marketers are making a huge shift - from focusing on our products and services and what's great about us, to focusing on the value our content provides to help and assist our leads and prospects in being more effective. Making that shift is challenging:
At the heart of the ability to make this shift is content. Luckily, there are many articles out there that help us think about how to make that shift. And we've highlighted that thinking so you have easy access to it. Explore how effective and relevant content can make the difference >> |
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