Effective Online Marketing for B2B

How effective are your B2B Online Marketing activities? Are you struggling to stay up with all the new buzz-words? Are you having to do more with less? Are you interested in what other B2B marketers are doing? Welcome to B2B Online Marketing Pros. This site is a resource for B2B Online Marketing professionals -- with links and articles that will help you be more effective with your B2B Online Marketing initiatives.

Contribute Your Knowledge & Expertise!
Check out our upcoming calendar of topics and submit your articles and links.

 

Currently Featuring

The Art & Science of Search Engine Optimization and Marketing

Search Engine Optimization is critical.  80% of customers report that they find their vendors and not the other way around.  Getting found in natural search results (or paid search) is one of the leading, and possibly lowest cost channels for lead generation.  We took SEO seriously this month, and tried out several of the tools that are covered here, and to our happiness and suprise, within a two week period, we were ranked #2 for our search term -- where previously we weren't even on the first 5 pages of results! 

What's next for your SEO and SEM Efforts? >>

 
Recommended Reading

Ultimate Guide to Google AdWords

ultimate guide to google adwords book
Written by Perry Marshall and Bryan Todd, this is a very readable and easy-to-understand book for those interested in initiating and managing Pay-Per-Click campaigns. Perry Marshall's website is also an excellent source for follow-on/additional PPC learning.View book on Amazon >>

Search Engine Optimization: An Hour A Day

search engine optimization an hour a day book
Very easy to understand book by Jennifer Grappone and Gradiva Couzin. It breaks it all into bite-size chunks -- and given our busy schedules, it will make it all seem doable.View book on Amazon >>

Featured Last Month

Email Marketing: Time to take it to the Next Level

What are the most effective Email marketing techniques? How do you better target? How do you get higher open and click-through rates, and increase your conversions?  We have scoured the web, read the benchmark studies and numerous case studies, as well as a couple of books, and bring you some of the thinking that will help make the most of your email marketing initiatives.

Email Marketing Artices and Thinking -- Taking it to the Next Level...

Previously Featured

Creating Effective and Relevant Content

Marketers are making a huge shift - from focusing on our products and services and what's great about us, to focusing on the value our content provides to help and assist our leads and prospects in being more effective. Making that shift is challenging:

  • how do we craft content that adds value?
  • is effective with SEO efforts?
  • builds and deepens relationships?
  • How do we shift from a quantity of leads standpoint to a quality of leads position? 

At the heart of the ability to make this shift is content. Luckily, there are many articles out there that help us think about how to make that shift. And we've highlighted that thinking so you have easy access to it.

Explore how effective and relevant content can make the difference >>

The Not-To-Miss Online Marketing Event!

Online Marketing Summit 2009










Find out more -- get 20% off Registration!

 

Online Marketing Tools
at your fingertips!

online-marketing-tools-lead-nurturing-microsites-email-marketing
A new software-as-a-service enabling you to easily and affordably launch and conduct your online marketing and lead nurturing initiatives.View the website

 

Need Content?

Junta42 Match is the only marketplace for custom publishing and branded content solutions, representing the top custom publishers in North America.View the website

 

Featured Blog

Excellent original and challenging thinking about Online Marketing possibilities and practical strategies for B2B marketers.View the blog

 
 
Genoo Online Marketing Tools At Your Fingertips!