Effective Online Marketing for B2B
How effective are your B2B Online Marketing activities? Are you struggling to stay up with all the new buzz-words? Are you having to do more with less? Are you interested in what other B2B marketers are doing? Welcome to B2B Online Marketing Pros. This site is a resource for B2B Online Marketing professionals -- with links and articles that will help you be more effective with your B2B Online Marketing initiatives.
Contribute Your Knowledge & Expertise!
Check out our upcoming calendar of topics and submit your articles and links.
Metrics & Measurement
Measurement is a must to understanding how your online marketing efforts are performing. We've pulled together some of the best content on the subject of ROI, ROMI, and RONI to help all of us navigate the world of online marketing more effectively.Implement the Marketing Metrics That Prove Business Value >>Recommended Reading
Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Previously Featured:
Social Networking For B2B
What are the effective social media strategies for a business-to-business organization? How can you explore, and leverage the variety of social media in your online marketing strategies? And how can you best measure those efforts? Get Your Social Media Strategy on Solid Ground >> |
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Lead NurturingOnce you capture a lead's information, how do you create and build a relationship so when they are ready to buy, your company is top of mind?Read More |
The Art & Science of Search Engine Optimization and Marketing
Search Engine Optimization is critical. 80% of customers report that they find their vendors and not the other way around. Getting found in natural search results (or paid search) is one of the leading, and possibly lowest cost channels for lead generation. We took SEO seriously this month, and tried out several of the tools that are covered here, and to our happiness and suprise, within a two week period, we were ranked #2 for our search term -- where previously we weren't even on the first 5 pages of results! What's next for your SEO and SEM Efforts? >> |
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Email Marketing: Time to take it to the Next Level
What are the most effective Email marketing techniques? How do you better target? How do you get higher open and click-through rates, and increase your conversions? We have scoured the web, read the benchmark studies and numerous case studies, as well as a couple of books, and bring you some of the thinking that will help make the most of your email marketing initiatives. Email Marketing Artices and Thinking -- Taking it to the Next Level... |
Creating Effective and Relevant Content
Marketers are making a huge shift - from focusing on our products and services and what's great about us, to focusing on the value our content provides to help and assist our leads and prospects in being more effective. Making that shift is challenging:
At the heart of the ability to make this shift is content. Luckily, there are many articles out there that help us think about how to make that shift. And we've highlighted that thinking so you have easy access to it. Explore how effective and relevant content can make the difference >> |
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Leveraging MicrositesHow do your customers or prospects find you? Given their specific interests and mind-set, you need to position to be easily found by them. That's where microsites come in. We have searched the net for everything about Microsites to help you get the gist of what's possible. Find out more about effective microsite strategies and thinking.Read More |
Marketing Automation That's Easy and Affordable
Generate more leads, nurture them, and convert them to customers using an integrated solution that helps turn your web presence into a lead generation and conversion machine!
Check out Genoo >>Need Content?
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